Our Company Values

For those who are looking for financial advice, we realize the available options are many and deciding who to work with is a challenging problem. Listed below are our Company Values which we hope will give you a better understanding of how we operate.

  1. People Matter – We believe that each person is innately valuable and worthy of respect and honor. We believe that relationships matter and that business is relational, top to bottom. People First, Money Second is a priority statement that places people and relationships ahead of financial matters.
  2. Integrity Matters – We believe that integrity and truth matter. We believe we need to conduct our business in such a way that we are “above reproach. We believe suitability and ethical practices come from placing a high value on other people and their needs before our own.
  3. Communication Matters – We believe that communication with our client partners builds and maintains the trust that is necessary for business relationships to reach their full potential. We believe that our client partners deserve the type of communication that is frequent, timely, truthful, & relevant.
  4. Service Matters – We believe that good service is practical and that great service is necessary in the pursuit of business excellence. We will pursue perfection and in so doing “catch a little excellence along the way.” (Vince Lombardi)


King Company, LLC

The story of KING Company LLC began over 10 years ago when three Insurance Agents combined their efforts and resources to form a new entity, KING Company LLC (KCL). Although three agents were successful, they soon realized they could better reach their financial goals and objectives through combining resources and working together as a team. It is this teamwork concept along with a sincere desire to serve and partner with their clients that has set the foundation for KCL.

Since those early days, KCL has grown organically. First, the office moved to South Florida. Our next step was to hire experienced, dedicated advisors and management professionals to assist the growing demand of the health insurance industry. Our new team increased our insurance expertise. We continue to look ahead and plan for future development in healthcare laws and health insurance enhancements. KCL does this for our partners, as well as our carriers.

Plan For Your Future

There is no one “best place” to put your retirement money because each individual and couple has unique requirements, different tolerances for risk, and need their money at different times. Likewise, there is no one place to keep your money that fits everyone for exactly the same reasons. Your unique circumstances must be taken into consideration if you seek to find the “most favorable place” for your retirement money. This is where we can be of service.